Services
- Help you look at your brand, its opportunities, and its challenges – with a fresh perspective and open mind. I come from a place of curiosity and listening.
- Help you revisit customer/community needs, refresh your story, bolster your brand, and then let your people do what they do best supporting them as you desire.
- Brand analysis – how do we deliver on the KPIs that are important to you whether commercial success, community engagement with messaging, products and services that are relevant and valued by the target customer, etc.
- Create go-to-market story-telling strategies, sales and marketing plans, value propositions.
- Competitive analysis
- Obtain customer feedback to help drive decision making, product development, and support the customer journey.
- Strategic partnerships, industry relationships, alliances
- Advise on how best to reach, host, and engage with your communities – live/in-person, digitally, print.
- A lot of other things too. And if I cannot help you, I know someone who can. Just ask!
Rita’s Philosophies:
- What doesn’t get measured, doesn’t get done
- There is an art and science to business – make data driven decisions but also trust your instincts
- When you make your “external customers” happy, you make your “internal customers” happy
- Treat other people the way you wish to be treated
- There is more that we have in common than that divides us
- Have fun!
Focus Areas:
- Strategic Marketing & Planning
- Communications Strategy
- Rebranding
- ROI Analysis
- Alliances & Partnerships
- Talent Assessment, Organizational Structures
- Budgeting & Reporting
- Coaching & Mentoring
- Tradeshow & Events Consulting
Together we will respect your organization’s heritage and history while courageously and creatively looking to the future with integrity and laughter.